As you travel through cities and towns, you may notice various signs outside businesses, organizations, or public spaces.
Among these signs, you are likely to encounter permanent monument signs and freestanding signs that are designed to create a memorable impression and provide important information. They can be an effective way to provide directions, identify a property, and create a sense of anticipation and excitement for visitors.
In this article, we will explore what monument signs are, their benefits, and where you are most likely to encounter them.
What is a monument sign?
.An outdoor sign that is intended to stand alone and remain in place forever is called a monument sign. These signs are often created from long-lasting materials like concrete, stone, or brick and are frequently used to mark out parks, companies, or other sites.
Monument signs are popular because they are attractive as well as beneficial, creating a stunning entryway to the property and promoting the site to passersby.
Monument signs are commonly found in commercial areas such as shopping centers, office complexes, and industrial parks. They are also used in residential areas, particularly for identifying gated communities, apartment complexes, or other types of housing developments.
A monument sign can be created to complement the architecture of a building or to stand out as a special aspect. It can be tailored to fit the particular requirements of a company or organization. The name of the company, its logo, and any further pertinent details like its address, phone number, or tagline can all be included on the sign.
Common Types of Monument Signs
Single Building Monument Signs
Illuminated Monument Signs
These signs are well visible at night since they are internally lighted. To produce a striking impact that draws attention to your business, they can be constructed with a range of lighting options, such as LED, neon, or fluorescent lights.
Outdoor Directory Signs
Typically, these signs are placed in multi-tenant buildings or retail malls to lead customers to particular shops or offices. They may be created with the names and logos of each company, directional arrows, and other useful details.
Pylon Signs
Post and Panel Signs
These signs are made up of a panel or panels that are fastened to posts or poles. They can be manufactured from a range of materials, such as wood, metal, or acrylic, and can be designed to feature a variety of graphics.
Overall, there are many types of monument signs available, and the best option will depend on the specific needs of a property or business.
What are monument signs used for?
Monument signs are used for a variety of purposes, including:
Branding
Monument signs are an excellent way to establish a brand presence and provide visibility for a business or organization. They can feature the name, logo, and other branding elements to create a strong impression on visitors and passersby.
Monument signs are an excellent way to establish a brand presence and provide visibility for a business or organization. They can feature the name, logo, and other branding elements to create a strong impression on visitors and passersby.
Identification
Monument signs can be used to identify a property or location, making it easier for visitors to find their way around. They can include important information such as the name of a business or organization, address, and hours of operation.
Directional signage
Landmark
Aesthetic appeal
Monument signs can be designed to enhance the aesthetic appeal of a property. For example, they can be customized to match the architectural style of a building or to create a unique and visually striking entrance.
Monument signs are an effective way to provide information, enhance the aesthetic appeal of a property, and create a strong brand presence.
Benefits of Monument Signs
Monument signs are a great way to advertise your company or organization since they offer a number of advantages that can help build brand recognition, boost visibility, and communicate crucial information to clients. A few more advantages of monument signage are as follows:
Increased visibility
Monument signs are typically large and placed at ground level, making them highly visible to passing traffic. They can help draw attention to your business and increase foot traffic, which can ultimately lead to increased sales and revenue.
Establishing brand identity
Monument signs can be custom designed to include your business’s logo, colors, and other branding elements, making them an effective way to establish brand identity and increase brand recognition among customers.
Conveying important information to customers
Durability
Monument signs are built to withstand the elements and can be made from a variety of materials, such as stone, brick, or concrete. This durability ensures that your sign will last for many years, providing a long-term investment in your business’s branding and visibility.
Cost-effective
Monument signs design considerations
When designing a monument sign, there are several key considerations that should be taken into account to ensure that the sign is effective and meets the specific needs of a business or organization. Here are three important design considerations:
Selecting the appropriate size and shape
The size and shape of a monument sign should be carefully considered to ensure that it is visible from a distance and complements the overall aesthetic of the property.
The height and width of the sign should be proportionate to the surrounding landscape and architectural elements. The shape of the sign should also be considered in terms of its ability to accommodate text, graphics, and other design elements.
Deciding on materials and finishes
The materials and finishes used for a monument sign should be durable, weather-resistant, and able to withstand the elements. Common materials include concrete, stone, brick, metal, and wood.
The finishes can range from a natural look to a painted or coated finish. The selection of materials and finishes should be guided by the desired look and feel of the sign as well as the overall aesthetic of the property.
Incorporating branding and messaging
Monument signs are an excellent opportunity to incorporate branding and message into the design. The sign can feature the business or organization’s name, logo, and other branding elements, as well as important information such as the address, hours of operation, or contact information.
The messaging and branding should be consistent with other marketing materials to create a cohesive look and feel.
By taking these design considerations into account, it is possible to create a monument sign that is effective, visually appealing and meets the specific needs of a business or organization. Working with a sign professional can help to ensure that the sign is designed and installed properly for maximum impact.
How much is the cost of a monument sign?
The cost of a monument sign can vary widely depending on a variety of factors, including size, materials, design complexity, and location. However, here are some general cost ranges to consider: The price of a simple memorial sign might range from $1,000 to $3,000, depending on its size and construction.
The price range for a mid-range monument sign with more intricate design features and better materials is between $3,000 and $10,000.
A large, high-end monument sign with custom features and materials can cost upwards of $10,000 or more.
It’s important to note that these cost ranges are only estimates and may not reflect the specific needs and requirements of a particular project. Factors such as the location of the sign and local zoning regulations may also affect the cost of installation.
When considering the cost of a monument sign, it’s important to remember that it is an investment in the long-term visibility and branding of a business or organization.
A well-designed and professionally installed monument sign can last for many years and provide a strong return on investment. Working with a reputable sign professional like MSK Signs can help ensure that the sign is designed and installed properly for maximum impact and longevity.
How long does it take to build and install a custom monument sign?
Several variables, such as the complexity of the design, the materials utilized, and the accessibility of resources, might affect how long it takes to construct and install a custom monument sign. However, take into account the following general timelines:
Design phase
Permitting and approvals
Fabrication
Once the design is finalized and permits are obtained, the fabrication process can begin. Fabrication times can vary depending on the complexity of the design, materials used, and availability of resources. It can take anywhere from a few weeks to several months to complete fabrication.
Installation
Once the sign is fabricated, it can be installed on the property. Installation times can vary depending on the size and complexity of the sign, as well as the location of the installation. It can take a few days to several weeks to complete installation.
How do I know if a monument sign is right for me?
Determining if a monument sign is right for you depends on several factors. Here are some considerations to help you make a decision:
Visibility
Branding
If you want to enhance your brand and create a strong visual identity, a monument sign can be a valuable investment. The sign can feature your business or organization’s name, logo, and other branding elements, helping to create a cohesive look and feel across all marketing materials.
Location
Budget
Monument signs can be more expensive than other signs, so it’s important to consider your budget when deciding if a monument sign is right for you. However, it’s important to remember that a well-designed and professionally installed monument sign can provide a strong return on investment over time.
Zoning regulations
Take your Business to the Next Level
Monument signs are a great method to boost exposure, create brand identification, and inform clients of essential details. Your monument sign may be created and installed correctly for maximum impact and lifespan by MSK Signs.
MSK Signs & Printing Solutions will assist you in designing the signage that best represents your business and fits inside your price range.
