How Much Do Commercial Signs Cost

Commercial signs play a crucial role in promoting a business and attracting customers. They are an effective and affordable way to make a solid first impression and establish a brand identity.

But how much do these signs cost? The cost of commercial signs varies widely, depending on size, materials, design, and location.

This will give a closer look at the various commercial signs and their associated costs, so you can decide which type of sign is right for your business and budget.

What is Commercial Signage

Commercial signage is any sign or display used to promote and advertise a business.

These signs can be found inside and outside commercial buildings, serving various purposes, including identifying a business, attracting customers, and providing directional information.

There are many different commercial signs, each with unique characteristics and uses.
Some common examples include storefront signs, monument signs, LED signs, and interior signs such as directional signs and wayfinding signs.

Storefront signs

Storefront signs are typically found on the exterior of a building and are used to identify the business and attract customers. These can be created from various materials, including metal, plastic, and wood, and can range in size from minor, simple signs to large, illuminated signs.

Monument signs

Monument signs are another type of exterior sign designed to be highly visible and durable.

They are typically made from stone, brick, or concrete materials and are used to provide directional information, identify a business, or create a statement about the company.

LED signs

LED signs, or commercial digital signage, are illuminated signs that use light-emitting diodes to display information.

They are usually versatile and can be used for various purposes, including advertising, displaying menus, and providing directional information.

Interior signs

Interior signs, such as directional signs and wayfinding signs, guide visitors and customers within a commercial building.

They are typically made from durable materials and are designed to be functional and aesthetically pleasing.

Commercial signs

Commercial signs are crucial in promoting and advertising a business and are essential to any marketing and branding strategy. Whether you’re looking to attract new customers, establish your brand, or provide

Importance of commercial signs for businesses

Commercial signs play a critical role in the success of any business. Signs like commercial outdoor signage are potential customers’ first impressions of a business and can significantly impact whether they enter the company or keep walking.

The following are several reasons why commercial signs are so vital for companies:

Brand Identity

Commercial signs help establish and reinforce a business’s brand identity. A well-designed sign can help customers recognize a company and create a memorable, positive first impression.

Attracting Customers

Commercial signs serve as an effective way to attract customers and bring attention to a business. Whether an illuminated LED sign or a simple storefront sign, a well-placed sign can grab the attention of potential customers and encourage them to visit the company.

Providing Information

Commercial signs can provide important information about a business, including its hours of operation, location, and products or services offered. This information can be essential for first-time customers unfamiliar with the company.

Increased Visibility

A well-designed commercial sign cansignificantly increase a business’s visibility and make it more noticeable to potential customers. This is especially important for businesses located in areas with a lot of foot traffic or heavy competition.

Cost-effective Marketing

Compared to other forms of advertising, commercial signs are a relatively low-cost way to promote a business and attract customers. They can be incredibly cost-effective for small companies or startups that may need more money for more expensive forms of advertising.

Commercial signs are essential to any business’s marketing and branding strategy.

They can help establish a strong brand identity, attract customers, provide important information, increase visibility, and be a cost-effective form of marketing.

Whether you’re a startup or a large entity, investing in a high-quality commercial sign is a wise decision that can help your business succeed.

Factors that affect the cost of commercial signs

Commercial signs come in many shapes and sizes, and the cost of each type of sign can vary greatly depending on several factors. Understanding the factors that affect the cost of commercial signs is essential for businesses looking to invest in a sign that meets their specific needs and budget.

Type of sign

The type of sign a business chooses is one of the most vital factors affecting its cost. Different types of signs, such as storefront signs, monument signs, LED signs, and interior signs, can vary significantly in price depending on the materials used, size, design, and other factors.

For example, a large, illuminated LED sign is typically more expensive than a simple storefront sign made from plastic or metal.

Materials used

The materials used to make a commercial sign are another essential factor that affects its cost.

Different materials, such as metal, plastic, wood, stone, brick, and concrete, can significantly impact the overall price of a sign.

For example, a sign made from high-quality materials such as stone or brick is typically more expensive than a sign made from plastic or metal.

Size of the sign

The size of the sign is another factor that can significantly impact its cost.

More prominent signs typically cost more than minor signs, as more materials and labor are required to produce and install them.

Additionally, the size of a sign can also impact its design and complexity, affecting its cost.

The complexity of the design

The complexity of the design is another critical factor that affects the cost of commercial signs.

Signs with intricate designs, multiple colors, or special features like illuminated lettering or graphics are typically more expensive than simple, straightforward designs.

Additionally, the complexity of the design can also impact the installation and maintenance costs.

Cost of installation

The installation and maintenance costs can also affect a commercial sign’s overall cost. Signs that require special equipment or installation techniques or that need to be maintained regularly will typically be more expensive than signs that are easier to install and maintain. Businesses need to consider these costs when choosing a commercial sign, as they can significantly impact the overall price of the sign.

Average cost of different types of commercial signs

The average cost of different types of commercial signs can vary greatly depending on factors such as size, materials used, design complexity, and installation costs.

Illuminated signs

Illuminated signs are popular for many businesses, as they can help increase visibility and attract attention even in low-light conditions. Several illuminated signs include channel letters, backlit signs, and lightboxes.

Channel letters

These are individual letters or symbols that are illuminated from the inside. These signs can be made from various materials, including metal, plastic, or acrylic, and can be designed to match a business’s brand identity. Channel letters can be illuminated using LED lights, neon, or other types of lighting, and their cost can vary depending on the materials used, size, and design.

Backlit signs

Signs lit from behind create a glowing effect that can be seen from a distance. These signs can be made from various materials, including plastic, metal, or glass, and can be designed to match a business’s brand identity.

Backlit signs can be illuminated using LED lights, fluorescent lights, or other types of lighting, and their cost can vary depending on the materials used, size, and design.

Lightboxes

Signs are enclosed in a box that is illuminated from the inside. These signs can be made from various materials, including metal, plastic, or glass, and can be designed to match a business’s brand identity.

Lightboxes can be illuminated using LED lights, fluorescent lights, or other types of lighting, and their cost can vary depending on the materials used, size, and design. Lightboxes can be especially effective for businesses that want to create a bright, eye-catching sign visible from a distance.

Non-illuminated signs

In addition to illuminated signs, businesses also have the option of choosing from a variety of non-illuminated signs. These signs can be just as effective at attracting attention and communicating a business’s message, but they are typically less expensive than illuminated signs.

Vinyl graphics

A type of non-illuminated sign that is often used by businesses. These signs are made by printing a design onto vinyl material and then applying the vinyl to a substrate, such as metal, plastic, or glass.

Vinyl graphics can be cut into various shapes and sizes and can be used to create eye-catching designs that can help a business stand out. The cost of vinyl graphics depends on the size and complexity of the design, but they are typically more affordable than illuminated signs.

Sandblasted

These signs are another type of non-illuminated sign often used by businesses. These signs are made by sandblasting a design into a substrate, such as wood or stone, and then painting or staining the substrate to create a finished sign. Sandblasted signs are often used for directional or wayfinding signs, and their cost depends on the size and complexity of the design and the materials used.

3D signs

A type of non-illuminated sign that can help a business stand out. These signs are typically made from metal, plastic, or foam and are shaped and molded into a 3D design.

The 3D signs can create eye-catching designs to help a business attract attention and communicate its message. The cost of 3D characters depends on the size, complexity of the invention, and materials used, but they are typically more expensive than vinyl graphics or sandblasted signs.

Custom signs

A final option for businesses that want to create a unique and eye-catching sign that reflects their brand identity. They can be made from several types of materials and can be designed to meet the specific needs of a business.

The cost of custom signs depends on the design’s size, materials used, and complexity, but they are typically the most expensive type of sign.

Whatever type of commercial signs you have in mind, our specialists at MSK Signs & Printing Solutions can handle it with much expertise. Book a consultation with us today.

How to choose the right Commercial Sign for your business

Choosing the right commercial sign for your business is a significant decision that can impact your marketing efforts. To make the right choice, there are several factors that you need to consider.

Determine your budget

The first factor to consider is your budget. Commercial signs can range in cost from a few dollars to thousands, depending on the type of sign, materials used, and design complexity. It’s essential to determine your budget before you start shopping for a sign so that you can narrow down your options and find a sign that fits your financial constraints.

Consider the location and visibility of the sign

The location and visibility of the sign is other crucial factor to consider. You want to choose a sign that your target audience will quickly see and that will effectively communicate your message. Factors such as the height of the sign, the amount of traffic in the area, and the lighting conditions at the sign’s location can all impact the sign’s visibility.

Choose a sign that reflects your brand image

The third factor to consider is your brand image. The sign you choose should reflect the image you want to convey about your business. This includes the colors, fonts, and overall design of the sign.

A well-designed sign can help reinforce your brand identity and build recognition with your target audience.

Consider the longevity and durability of the sign

Longevity and durability are two additional factors to consider when choosing a commercial sign. You want to choose a sign that will last for years and withstand the elements and normal wear and tear.

Consider the materials used to make the sign and the type of mounting and installation required to ensure that the sign will be durable and long-lasting.

Seek the advice of a professional sign company

Finally, it’s a good idea to seek the advice of a professional sign company. Sign companies have the expertise and experience to help you choose the right sign for your business and budget.

At MSK Signs, we can guide sign design, materials, and installation and help you decide which sign is right for your business.

Choosing the right commercial sign for your business requires careful consideration of several factors, including budget, location and visibility, brand image, longevity and durability, and the advice of a professional sign company.

Get Quality Commercial signs

The cost of commercial signs can vary greatly depending on several factors. From materials and design to size and location, many variables can impact the price of a commercial sign.

However, regardless of the cost, investing in a high-quality commercial sign is a wise decision for any business looking to establish a strong brand identity and attract customers.

We at MSK Signs & Printing Solutions provide quality commercial signs that are worth your investment. Our custom sign makers are experts in creating designs that reflect your vision.

Whether you need commercial digital signage displays or commercial real estate signage for your building, we have experts ready to do the job for you.

With the right sign, you can effectively promote your business and create a lasting positive first impression.

Talk to us at MSK Signs today to get started!

Last updated on March 13, 2023