Not only is your storefront sign a label, it is the first impression the business makes, a silent salesperson, and one of the greatest brand recognition tools. The storefront sign will determine the perception the customer will have for your business the moment they see it whether you are opening a new location or want to update your exterior branding.
At MSK Sign Company,we understand that high quality custom outdoor signs are significant in creating attention, direction to customers, and building brand trust. If you are considering upgrading or installing a new storefront sign, here is a guide to enable you to make the best choice.
1. Understand Your Brand Identity.
One question you should ask before determining which materials or styles to use is this: What message should your sign communicate about your brand?
A modern technology business might desire clean and illuminated channel letters whereas a boutique would desire classy dimensional signage. The sign that you place outside your store will reflect the personality, values, and experience that the customer will get inside your store.
- Color palette
- Typography
- Logo style and size
- The tone of your business (luxury, playful, professional, etc.)
Working with a skilled sign maker in Houston can assist you in the process of translating your brand image into a sign that is appealing to the eyes.
2. Know the Types of Storefront Signs.
Storefront signs are in various forms. Choosing the appropriate one will be based on the visibility requirements, location, cost, and the brand appearance.
The most popular ones include the following:
Channel Letters
These 3D characters are illuminated separately and can be seen very well at night. They have a professional and high impression appearance.
Monument Signs
When your storefront is off road, a monument sign helps to increase the visibility of your business and have a permanent presence.
Blade (Projecting) Signs
Blade signs are ideal for pedestrian heavy regions where the extension is projected outwards from the building, and therefore can be observed in both directions.
Lightbox Signs
Box signs which are illuminated can be seen with great clarity in the day and night and may consist of text and graphics.
Dimensional Lettering
Metal, acrylic and PVC non-illuminated 3D letters, produce a very high end look which could be used in retail, salons, studios and professional offices.
A reliable sign maker in Houston can take you through the type that would be most suitable depending on your business location, the traffic, and form of business.
3. Consider Materials and Durability.
Outdoor signs are exposed to wind, rain, UV rays and change of temperatures. This is the reason it is important to select the appropriate material. Some top options include:
- Aluminum: It is lightweight, rust proof, and durable.
- Acrylic: Suits well in illuminated and dimensional lettering.
- PVC: Non-illuminated, durable signs which are affordable.
- Steel: Hard and modern, however, it needs to be well maintained.
- Wood: It is ideal for rustic charm but it might need more maintenance.
Premium custom outdoor signs are built to endure the unpredictable Texas weather, giving you a years-round investment. Using the right materials will ensure durability and at the same time look good just like your brand.
4. Value Visibility and Readability.
Your storefront sign should attract attention and be easy to read quickly.
Consider the following when designing your sign:
- Viewing distance
- Font size and style
- Comparison of background and text.
- Nighttime visibility
- Placement height
An example, the sign that should be read by drivers should have bigger and bolder letters compared to the sign that is to be read by pedestrians. The color contrast should also be considered: light text on a dark background or vice versa makes readability easier.
A professional sign maker in Houston is aware of the calculation of the best letter height, letter space, and contrast that will cause maximum visibility.
5. Check Local Sign Regulations.
Most cities such as Houston have policies on:
- Sign dimensions
- Placement
- Illumination
- Materials
- Zoning rules
Failure to comply with local sign rules will lead to time wastage or costly changes. Working with an experienced sign company will guarantee that your sign is up-to-date before production. At the MSK Sign Company, we handle the permitting process which saves time and tension.
6. Select the Right Lighting Solution.
Illumination can greatly enhance your signs’ impact, particularly when your business runs in the evenings. Some of the popular lighting solutions are:
- LED illumination (durable and energy efficient)
- Backlit Halo lighting (create a high-quality glow).
- Front-lit channel letters
- Gooseneck lighting or external spotlights.
It is important to do the design of your lighting beforehand to make sure that your sign is visible and can be read at all times.
7. Hire an Experienced Signing Company.
A storefront sign is a long term investment. When you choose a reliable company, it is certain that the design, fabrication, and installation will be of the highest standard. At MSK Sign Company, we provide full services, which means that you will receive a smooth and professional finish after the design consultation, fabrication and installation of your sign.
In choosing your partner, you should look for:
- Custom outdoor signs experience.
- Local expertise as a reputable sign maker in Houston.
- Portfolio of successful storefront projects.
- Effective communication and customer care.
- High quality materials and modern fabrication technology.
Are You Ready to Upgrade your Storefront Sign?
Your business has the most visible marketing tool; your storefront sign, make it count. MSK Sign Company delivers quality, innovative, and exquisite work, be it illuminated channel letters, dimensional signs or custom designed solutions.
Contact MSK Sign Company as soon as possible to book a consultation and find out how our high-quality custom signs in Houston will help take your brand to another level and attract more clients.
