CASE STUDY

CASE STUDY

Quiddity Engineering

Quiddity Engineering

 

Quiddity Engineering, a prominent engineering firm, sought a cohesive branding solution for its corporate offices stretching from Houston to Dallas. Recognizing the importance of a unified brand presence across locations, Quiddity Engineering partnered with MSK Signs to handle the project’s design, planning, and execution.

 

Quiddity Engineering, a prominent engineering firm, sought a cohesive branding solution for its corporate offices stretching from Houston to Dallas. Recognizing the importance of a unified brand presence across locations, Quiddity Engineering partnered with MSK Signs to handle the project’s design, planning, and execution.

Updated: November 13, 2024
Published: June 20, 2023

Assess:

Understanding the Brand and Project Goals:

MSK began by interviewing Quiddity Engineering’s leadership to capture the firm's brand identity and vision for a consistent look across multiple offices. This consultation phase set the groundwork to ensure that the project met the high standards expected by Quiddity while achieving a seamless, unified brand experience across locations.

Site Evaluation and Needs Analysis:

Our team conducted comprehensive site visits to each office location, analyzing layout, design potential, and regulatory requirements. This detailed approach allowed us to identify the unique needs of each site and develop a plan for customized branding solutions that met both local guidelines and Quiddity’s brand standards.

Timeline & Project Coordination:

To manage the scope and complexity of branding across cities, MSK created a precise timeline and resource plan, aligning the project with Quiddity’s schedules. This careful planning allowed us to maintain consistency and smooth communication with Quiddity’s teams in both cities.

Render:

Design Strategy & Customization for Each Audience:

Quiddity’s offices welcome clients, partners, and employees, so MSK focused on crafting signage that reflects professionalism and enhances the visitor experience. Our design team tailored each sign to align with the firm's branding, creating an environment that communicates Quiddity’s identity clearly and consistently.

Location-Specific Customization & Compliance:

Each office required unique design adjustments due to its specific layout and local regulations. MSK adhered to all regulatory standards while ensuring that every detail of the signage was aligned with Quiddity’s branding expectations.

Clear Communication & Project Management:

Our project management team maintained structured communication with Quiddity, providing regular updates and facilitating feedback loops to keep the project on track and adaptable to any changes or challenges that arose.

Transform:

Efficient Installation Across Locations:

With our plan in place, MSK executed installations at both Houston and Dallas offices, coordinating teams to complete the work efficiently and on time. Each location was completed to precise specifications, ensuring brand consistency and high quality across offices.

Elevated Brand Identity & Professional Atmosphere:

The new branding across Quiddity’s offices achieved the goal of a cohesive and professional brand presence, enhancing the corporate environment for employees and visitors alike. The quality and uniformity of the signage reflect Quiddity’s commitment to excellence, establishing a lasting impression.

Client Satisfaction and Lasting Results:

Quiddity Engineering now has a consistent, polished brand identity across its offices. The attention to detail and smooth project management helped MSK deliver a successful transformation that aligns with Quiddity’s vision and strengthens its brand.

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